STORMGARD became synonymous with specialised fabrics such as enamelled oilskins that were hugely popular with the cyclist and, especially, the motorcycling community; forming a dedicated riders club named “Ye Ancient Order of Neverwets”. These club pins were manufactured for STORMGARD by Fattorini & Sons in Birmingham, where the company still resides today and retains a Royal Warrant. Advertisements were booked from 1934 to 1951 with several different STORMGARD campaigns placed within The Cyclist and Motor Cycling magazine. In 1947, at a trade fair in Earls Court London, the company advertised itself as ‘Manufacturers of Raincoats, Waterproofs, Sportswear, Leather Clothing, Suits, Overcoats, Golf Jackets, Flannel Trousers, Sports Jackets, Motor Cycle and Motor Clothing’. In 1951, STORMGARD sponsored the world motorcycle champion, Geoff Duke, who famously wore the Model 202 Coat.